The recipient of the 2018 Colorado PGA President’s Award is a longtime friend of the Colorado Section. Allen J. Walters, publisher of the Colorado AvidGolfer Magazine, is being honored with this year’s award.
Walter’s magazine and newspaper career spans almost three decades, which includes a 12-year career with the Gannett Co. and 14 years with Media News Group, the owner of The Denver Post. Walters came on board with AvidGolfer in June of 2002, just two months after the inaugural issue, and continues as its publisher.
About 80 percent of the magazine’s content is Colorado-oriented with neighboring states accounting for the remainder of the content. He describes the magazine’s innovative business model as a premium for holders of the Colorado AvidGolfer Golf Passport. Today the passport program has about 4,500 members that receive the paper magazine, as well as digital content via ColoradoAvidGolfer.com. There are a total of 30,000 rounds of golf played each year through the passport program.
Prior to joining Colorado AvidGolfer, Walters was the Vice President of Advertising at The Denver Post and the Denver Newspaper Agency. In addition, he has held various advertising management positions with The Denver Post, The Idaho Statesman (Boise, ID) and The Santa Fe New Mexican.
Walters has served on numerous boards, such as the Better Business Bureau, Downtown Denver Partnership and the Juvenile Diabetes Research Foundation. He is also on the Board of Trustees at The First Tee of Green Valley Ranch.
Walters, a native of Stockton, California, moved to Colorado in August of 1988. He and his wife Nancy have two children. In his spare time, Allen enjoys playing golf and tennis, skiing, traveling and spending time with his family and friends.