Keith Soriano, PGA, on Tuesday, June 27, began his new role as an Employment Consultant for the PGA of America. In this newly created position, he will serve as an employment resource for PGA Professionals in the Colorado and Utah Sections of the PGA. With the addition of this position, the PGA of America now has 13 employment consultants.
“I am humbled to be given the opportunity to serve the PGA members of the Colorado and Utah Sections,” said Soriano. “It has long been a calling of mine to serve others and to be instrumental in achieving change in the lives of those I serve. I feel like this position will provide me this opportunity.”
The product of a military family, Soriano started his career in the golf industry in 2000 after graduating from the University of Colorado. He was elected to membership in the PGA of America in 2008 and served as a tournament director, marketing and sales director, assistant professional and PGA head golf professional at multiple clubs in and around the Denver metro area. In 2010, 2011 and 2012 Soriano was awarded his Section’s President’s Plaque for Player Development.
In his most recent position, Soriano served as the Assistant Executive Director-Foundation Operations for the Colorado Section of the PGA. Initially hired as the first Player Development Director to serve at the section level in the association, he spearheaded the section’s efforts to support, develop, educate and empower PGA members through innovative programs and one-on-one coaching and mentoring. Under his direction, the Colorado PGA was the first to offer the Certified Professional Program in a classroom setting, capitalizing on the fraternal nature of the association to help PGA members advance their careers through education and training.
Soriano was the lead staff member at the Colorado Section responsible for the execution of the collaboration with the state amateur body in the creation of the Junior Golf Alliance of Colorado. The alliance encompasses all aspects of the junior golf programming, focused on a player pathway that begins with the Colorado PGA’s Golf in Schools program and advances through PGA Junior League, Drive Chip and Putt to developmental, high school, and elite junior golf competitions.
“The relationships forged and the work I have done with the Colorado Section of the PGA have helped to prepare me for what lies ahead,” continued Soriano. “I look forward to this new opportunity to serve the PGA members in Colorado and Utah.”
Although Soriano’s departure creates a staffing void in the section staff, initiatives and business will continue to move forward. Effective immediately, Patrick Salva assumed the position of Assistant Executive Director of the Colorado PGA. The vacant position will be advertised and filled later this fall.